Wistia Free: the logo and the bandwidth cap

You are on Wistia Free because the player does not run ads and the invoice is zero. The question is whether the logo and the bandwidth cap are acceptable for the video you have now.

I would stay if the library is small and you can live with the logo on the player. I would leave if an embedded video has already stopped playing, or if the video needs to convert paid traffic. That judgment comes from Wistia's pricing page and its help articles. We did not run this plan on a live campaign.

The Free card lists a maximum of 25 GB of storage, one user, and 3,000 or more monthly credits. The credits article describes the free allotment as 3,000, one-time, and says it does not expire. Hosting and playback do not use credits. The card and the article do not use the same words, so this page does not collapse them into one rule.

Bandwidth is separate from credits. The pricing page includes 200 GB a month. The usage article says a free plan cannot incur an overage or buy more bandwidth. After a short grace period past that cap, embedded videos stop playing until the next billing month.

What the free player leaves out

Removing the Wistia logo is not included on this plan. It requires the Business plan. Heatmaps, engagement graphs and A/B testing are not included either. Basic analytics stay.

A help library can live with the logo. A landing page whose only purpose is making sales usually cannot keep the logo. A sales video that needs conversion tracking requires a player that can pass sales data back, and this plan cannot do that.

If you are leaving, the free Wistia alternatives page ranks the hosts that still have a free tier. People leaving a paid Wistia plan should start at Wistia alternatives instead. The Wistia review covers Business and the library tools. Work out the hosting cost once you go past the free allowance.